Marketing and sales in the age of Google
How people buy has changed dramatically in recent years. Now, as soon as we have a problem, we search the internet for solutions, and we do this before we even know what we want to buy. We research the problem and we research how we can solve it; if this involves buying a product or service, we research potential suppliers... all on the internet.
Buyers now get about 70 percent of the way through their decision making process, without ever contacting the company whose product or services they ultimately buy from - and this is why content and inbound marketing can be so successful, even for the little guys.
Do you believe everything should start with your buyers but struggle to connect with them? Inbound Marketing starts with your buyers, understanding who they are
Do have great content but you just aren't getting the leads? It might be your website that is letting you down. Website design to support inbound marketing is key, all that great content needs to be hosted on a website which makes visitors actually want to read it and encourages visitors to convert. It is important that your website design that appeals to both your core and wider audience and that will help you increase traffic, convert your website visitors to leads, and best support your sales process.
Once you have leads which have been brought in from your inbound and content marketing efforts these need to become sales. Do you find your leads don't get followed up in time? Are your sales and marketing teams working together? If your marketing efforts don't result in sales where is the value in them? Inbound and content marketing must also enable sales. Harris TPS can help you to ensure your inbound and marketing process enables sales through the content you produce, the emails you send to your leads and your website.