Marketing and sales in the age of Google
How people buy has changed dramatically in recent years. Now, as soon as we have a problem, we search the internet for solutions, and we do this before we even know what we want to buy. We research the problem and we research how we can solve it; if this involves buying a product or service, we research potential suppliers... all on the internet.
Buyers now get about 70 percent of the way through their decision making process, without ever contacting the company whose product or services they ultimately buy from - and this is why content and inbound marketing can be so successful, even for the little guys.